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Economic factors are indicators of an economy’s performance that directly affects a company and could have long term consequences. For example, if the inflation rate of an economy rises it directly affects how company’s price their products and services. Which also impacts the consumer’s purchasing behaviour and the demand/supply in that economy. Interest rates, GDP growth The company’s social, ethical and environmental business commitments ‘Plan A’, has helped the retailer to create a powerful brand to build a sustainable future. Its main focus is on responsible sourcing, community care, developing and engaging their people and waste reduction (M&S 2018). and

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