The marketing mix refers to the tactical marketing tools

The marketing mix refers to the tactical marketing tools, that a company uses to promote its products to the market .The marketing mix can be divided into four groups commonly known as the four ‘P’s: – Product, Price, Place and Promotion. However, nowadays, the marketing mix includes several other ‘P’s such as People, process and physical evidencThe marketing mix refers to the tactical marketing tools, that a company uses to promote its products to the market .The marketing mix can be divided into four groups commonly known as the four ‘P’s: – Product, Price, Place and Promotion. However, nowadays, the marketing mix includes several other ‘P’s such as People, process and physical evidence which is relevant for organizations which are focused on service provision
CCS products are well established products with a very wide product range.CCS considers building brand loyalty is serious because soft drinks are principally an impulse product and consumer’s emotions play a serious role in most customers’ choices to buy them. ‘Elephant House’ brand is one of the top 20 brands in Sri Lanka
e which is relevant for organizations which are focused on service provision