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The purchase of raw materials is a major political factor. It has attracted a lot of attention from western politicians and countries. Because of this, the company values fair trade practices and is willing to follow procurement strategies The ongoing global recession is a major external economic driver for starbucks. This factor undermines starbucks’ profitability. That has led buyers to switch to cheaper alternatives.
As mentioned earlier, starbucks can offer cheaper products, but it may have to sacrifice quality. This is a major socio-cultural challenge for start-ups. It will expand the consumer base to include buyers from low – and middle-income groups.

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